Alicia Holdaway

Alicia Holdaway started her real estate career in January 2009, right at the peak of the national housing crisis. Though the industry was full of uncertainty at that time, Alicia knew one thing for sure: the feeling that comes with helping individuals through some of their most important life events is worth every challenge or obstacle that must be overcome in the process.

Alicia recognizes that each time a home is purchased or sold, it's not just a transaction. It's a couple buying a home and moving in together for the first time. It’s a growing family in need of more space for their kids to play and explore. It’s an individual moving to Utah for the first time to start a new job in the Silicon Slopes. It's a life event, and it deserves to be treated with care. Being allowed into these important moments in her clients’ lives is an honor Alicia takes seriously.

Driven by her desire to continually improve the service she provides; Alicia places a strong focus on continuing her education and expanding her professional network. She completed Goldman Sach's 10K Small Businesses program in 2017 and has been a member of Buffini & Company, a group of like-minded Realtors across the US and Canada who each value-creating relationships with their clients and working by referral, since 2013.

Alicia began serving as a Board Director on the Salt Lake Board of Realtors in 2016 and served as President of the Salt Lake Board of Realtors in 2020. A lifelong resident of Utah, Alicia is an expert in the Wasatch Front and the Wasatch Back. Whether you're looking for a first home in the Silicon Slopes or a vacation home in Park City, Alicia is ready to guide you every step of the way.