Bernard Laffer

For the past 22 years as a Realtor currently formerly doing business with Golden Pacific Realty and now doing business with Realty World Complete Services, Bernard has been among the highest performing realtors in the East Bay. For ten straight years he has been the recipient of Bay East Association of Realtors “Pinnacle Award” for the highest yearly level of achievement.

A former high school and college teacher and track coach from Brooklyn, NYC (Coney Island); Bernard has learned that to be effective you need to avoid puffing and illusion and provide important relevant information.

Bernard is a long term Pleasanton resident and has two children Cody age 27 and Karly age 21. His kids attended local schools, participated in many sports, took music lessons, played in parks all over the East Bay, went to a variety of beaches and have friends in different communities.

His wife and he lived in Fresno before moving to the Bay Area. He was an English and History teacher and head track coach at Clovis and Edison H.S. When it came time to sell his home, he interviewed numerous traditional realtors. He was not impressed. They all handed him the same line of nonsense for exorbitant fees. There was nothing that made any of the agents stand out.

He finally interviewed an independent discount broker. He was a real straight shooter. He gave him an overview of how homes are sold. Made some suggestions for preparing his home for sale and provided these services at a lower rate. He did not appear to be greedy and obviously knew what he was doing. He went out of his way to educate him. His home sold and they used him to purchase their 1st Pleasanton home. In return he rebated them part of his commission.

It was at that time that he decided to enter the real estate business… The timing was right, business was booming, and hiring was up. People were coming to the Bay Area from all over the world. They were usually highly educated, possessing one or more graduate degree, and speaking several languages. The new residents were a good fit. They respected his education and life experience. They certainly appreciated his commission structure and rebate.