Geneva Lawless

Genie's passion for the Santa Cruz region and her job can make anyone’s move in and out of Santa Cruz county seem like a breeze.
Smitten by the natural beauty of Santa Cruz and its diverse and accepting community, Genie encourages everyone to move to the area in which she was born and raised. “It's interesting to see how Santa Cruz has evolved over the years,” says Genie, “it has shifted from being a tourist hotspot and a retirement community to being a place where people move to build a life and a career.” She believes that the county’s location between the ocean and the mountains is what attracts people, especially those working at Silicon Valley’s tech companies, to choose and settle down in the area. “It’s amazing to see how accessible fun is in Santa Cruz,” she says, “one minute you’d be at work, and the next you are surfing or biking, in your own neighborhood!”Genie comes from a family of realtors. Her father was the one who encouraged her to get into the business, and the one who taught her most of what she knows about the business, especially the art of negotiating. With his years of experience, he knew how to bring a willing buyer and a willing seller together and how to seal a deal, and so does his daughter. “The best part about this job is seeing a happy client,” says Genie, “each client is unique and each property is unique, so finding the right type of 'unique' for my clients is what keeps me going.”
This extra-special realtor does more than just help her clients find their dream home, she helps them settle down too. What matters to her is that, once a customer moves to the county for good, they don’t have any trouble integrating into the community. She’ll hook her clients up with clubs and communities o