Gretchen Bach

Anchored by her deep roots in the local community, Gretchen balances her intuitive sense of people and place with her passion for sustainability and design to nourish her flourishing real estate practice. A committed partner and fierce advocate, she never loses focus on the bottom line: helping clients create long-term stability and wealth through real estate.

Gretchen provides every client with collaborative, concierge-style care as she guides them through life’s most exciting endeavors. Whether her clients are buying, selling, or investing, they benefit from her hyperlocal knowledge of Santa Cruz and Monterey counties. She has a talent for helping buyers find the perfect home with the right amenities and a record of consistently getting clients’ offers accepted in multiple-offer situations.

As a listing agent, Gretchen’s in-depth marketing strategy and artistic eye for space, staging, and design draw potential buyers, ensuring that her sellers maximize profit in minimal time. Investors benefit from her decades’ worth of personal real estate experience, which has given Gretchen shrewd insight into investment opportunities.

With a dynamic background that encompasses Santa Cruz’s surfing, business, and educational spheres, Gretchen has cultivated a strong, diverse network. Her dependable partners, talented vendors, and resolute clientele trust her keen judgment and years of asset management expertise.

Gretchen resides on the Santa Cruz coast with her three adult daughters and a steady flow of guests and visitors coming and going. Her doors are always open to clients and friends. Beyond real estate, she is an avid surfer and serves on the board of The Santa Cruz Education Foundation. Gretchen is an enthusiastic ocean advocate, an active member of the international surfing community, and a supporter of the Monterey Bay National Marine Sanctuary Foundation.