Henry Ulrich

Hey there, I’m Henry Roy Ulrich, your go-to real estate agent in the Black Hills and beyond! Whether you’re buying, selling, or investing, I’m here to make the process smooth, stress-free, and—dare I say—actually enjoyable.

My journey into real estate wasn’t your typical one. I’ve spent years behind the lens as a full-time professional photographer, capturing homes in their best light (literally). That eye for detail now helps me showcase properties in a way that gets them sold. I’m also a former reserve police officer, giving me a deep-rooted passion for serving my community and handling high-pressure situations with confidence—something that definitely comes in handy in real estate negotiations!

Now, as a full-time Realtor® with Ascend Realty, I specialize in helping buyers and sellers navigate the market with expert guidance, strategic marketing, and a little humor along the way. I hold multiple real estate designations, including:
ABR (Accredited Buyer’s Representative) – Expert guidance for buyers
MRP (Military Relocation Professional) – Helping military families move with ease
SRS (Seller Representative Specialist) – Maximizing value for home sellers

Beyond real estate, I’m a proud husband, father of three, small business owner, and die-hard Kansas City Chiefs fan. I also run The Beauty Spot, a salon rental business in Rapid City, because I believe in supporting local entrepreneurs and building strong community connections.

If you’re looking for a real estate agent who knows the market, understands marketing, and actually picks up the phone when you call—let’s chat. Whether you're ready to buy, sell, or just need some honest advice, I’m here to help!