Jeffrey Crannell

I began my business journey as the owner of a successful door and window distribution company based in Utica, NY. After closing the business, I transitioned into commercial real estate in 2007, establishing myself in the Utica market.
Today, I own JC Properties of Central New York, the corporate foundation of my career with Keller Williams Realty and KW Commercial Real Estate. My extensive training and certifications in commercial real estate (CRE) distinguish me as a leading professional in the field. While I work across all aspects of CRE, I specialize in hotel properties.
Specialty Training & Certifications:
•MICP: Masters in Commercial Property
•CCIM: Financial Analysis
•KW Commercial: Hotels
•RSPS: Resort and Second Home Property Specialist
•SFR: Short Sales and Foreclosure
•C2EX: Commitment to Excellence
•SRES: Senior Real Estate Specialist
My approach emphasizes innovative marketing strategies, leveraging internet platforms and social media to maximize visibility for my clients. I actively utilize platforms such as NYSCAR, LinkedIn, Facebook, Brevitas, and others to achieve optimal results.
Keller Williams stands out in the industry with its strategic partnerships with Facebook and Google. As part of this independently owned company, I benefit from an advanced CRM system and a technology-driven business model that enhances marketing efforts, including sponsored ads tailored to promote you—our valued client.