Kay Cementina

In an industry that is inherently emotional and stressful, her goal is to deliver a steady, calm path and ensure you can trust her to put her passion for real estate to work for you. She is dedicated and committed to every client. Before, during and after the sale, she looks forward to nurturing relationships with her clients which builds lifelong friendships. She is authentic in her approach to handling the most expensive transaction you will likely ever be involved with. It’s a complicated process, but she is here to guide you each step of the way.

Wanting to build on an already successful career, she took the step of adding a Broker’s License to her resume. This required several years of experience and many additional educational courses to prepare for an extensive exam. She is now qualified to run her own brokerage, but she has chosen to continue to work at Compass where collaboration and cooperation are key aspects of the office atmosphere.

While many consumers think a real estate agent’s primary responsibility is to simply help buy and sell houses, it is far more complicated than that. Here is how she likes to break down the value of her services to both buyers and sellers:

6 Phases of a Successful Real Estate Broker’s Service to a Client
1. 20% – Strategy – The end goal beyond the sale or purchase is far more important than the actual transaction. Many times, through counseling the client, a greater understanding of the goal tends to change what the person thought they initially were hoping to do. It is only after a strategy session to outline the goals that she can truly be of service.

2. 20% – Matching Buyers and Sellers Together – Many people think a realtor simply finds houses for buyers and lists a property for a seller, but that is just the tip of the iceberg. With today’s technology, you may find a listing online that could work for you without her help. But that is just one of many steps. And, quite often, a revisit to the strategy session changes the search for a buyer from what they had thought they wanted, to something else. And sometimes sellers may not really be ready to sell. The transaction is a process for both sides.

3. 30% – Negotiation – She does not come across as an aggressive salesperson, but she takes great pride and joy in getting the best terms for her clients and seeing a fair deal come together for all. That doesn’t always mean the lowest price being offered by a buyer or the highest price accepted by the seller. There are many other terms and parts of the purchase agreement that all come in to play. Only an agent with experience can guide you through all the nuances of negotiation and explain why one way to do something may be better than another. The myriad of legal documents can also be daunting, but she is a teacher at heart and happy to explain what is being written in the contract.

4. 5% – Vetting Vendors – A real estate transaction takes many players on a team. She serves as a quarterback to help you get the best-affiliated suppliers for every aspect of the deal. From escrow, title, inspectors, appraisers, companies for a myriad of needed repairs, staging and movers, the list goes on – and her network is in place just for you.

5. 20% – Escrow Management – Once the offer is accepted, the work really starts. Negotiations may happen again as surprises pop up and many problems must be managed. As your broker, she makes it her goal to keep things moving forward as smoothly and easily for you as she can. If she can handle the problems in the background and only let you know a solution was needed once it has been found, you don’t have to deal with the stress of the concern. That’s her job and she is happy to do it.

6. 5% – After the Close – Just because the escrow has closed and you have the keys to your new house, which doesn’t mean her job is done. She is available for her clients continually. Whether you need a referral for someone to help around the house (designers, landscapers, plumbers, handymen, painters, etc.….) or if after-the-fact something to do with the contract or escrow should resurface, she is still working on your behalf. And she is never too busy to work with your friends and family who could use her help.

Thanks so much for taking the time to read about how her business works. She looks forward to your strategy session so that she can answer additional questions and help you reach your goal soon!