Laura Reynolds

Laura grew up in Ft. Worth, Texas in a close-knit family where hard work was a top priority. Her entrepreneurial skills emerged with her first business, knocking doors, and mowing the neighbors' lawns with her girlfriend, around the age of eleven or so.
She also worked hard on her grandparents' 10-acre farm planting and tending a huge garden, completely gutting, and remodeling an old home, tending the farm animals, and engaging in general maintenance on the property. It was a beautiful life-lesson on hard work in the outdoors.
Laura went on to get her first "real job" at McDonald's where she was given accolades and promotions. In 1979, at the age of nineteen and a senior in high school, she was hired as a bank teller by First City Bank in Arlington, Texas, where she worked her way through college for the next six years. She obtained a Bachelor of Business Administration degree, with a specialty in Accounting, at the University of Texas at Arlington (UTA).

Personal - Family First
She and Steve have been married since 1986, and he is the love of her life. After working for 5 years as an Assistant Controller in the oil & gas and manufacturing industries, Laura went on to work as an Equipment Accountant for the Super Conducting Super Collider. Starting in 1990, with the birth of her first child, Laura had the privilege of staying home for the next 15 years to support Steve in his career and raise & educate their three smart, beautiful daughters.
The family moved to the Marshall Islands in 2000, where they lived the idyllic island lifestyle fishing, swimming, snorkeling, and socializing for the next three years. Then the Reynolds Clan relocated to Las Cruces in 2003.
Laura obtained her real estate license in 2004 and trained under the venerable David Steinborn, when he still owned the brokerage, he built for over 50 years, here in Las Cruces. Mr. Steinborn was a practicing broker for many decades and was therefore knowledgeable about all thing’s real estate, and Laura learned from him! He sold his brokerage over 10 years ago to new owners.
As a brand-new licensee, Laura was awarded the Steinborn GMAC Real Estate "2005 Rising Star Award." In 2006 she was a multi-million-dollar producer, and she tripled her production the second year. In 2007, Laura again increased her production in a slowing market, consistently selling $5M to $6M per year over the next many years.

Opened Las Cruces Real Estate - We want to be the BEST!
Laura earned her Qualifying Broker's license in 2013, whereupon she and Steve opened Las Cruces Real Estate, a successful boutique, high-end, high-tech, cutting-edge real estate brokerage, specializing in beautiful digital marketing and excellent customer services. Las Cruces Real Estate is an independent, local, family-owned brokerage. Unlike big box brokerages, who must use their internally developed, often-glitchy software, we have the luxury of investing in the best and latest software on the open market, which benefits our associates and clients. Steve & Laura then put together the best team designed to assist YOU with the highest quality care for ALL your real estate transactions.
She has been married to Steve for 35 years and they have three beautiful daughters: Alyssa, Julianne, and Michelle. Family continues to be her highest priority, although assisting clients every step along the way is an important and FUN part of her life.
In August of this 2019, Laura was very honored to become the local ELP for the Dave Ramsey program.

Integrity - Quality of Service for All Clients
With your best interest at heart, it is Laura's goal to provide superior customer service, create absolute trust, and demonstrate the highest level of personal integrity.
If you are a seller, her primary focus is to digitally market your home, to sell it at the highest price, as quickly as possible, with the least amount of stress, while having fun during the process. This is done with gorgeous professional photography and extensive digital advertising.
If you are a buyer, her primary focus is to listen to your needs, patiently search for your dream home, and negotiate the the best price for you. If you are an investor, we will manage your property like it was our own. Commercial clients, we understand business and we are here to help!
Whether you are ready now or later, Laura and her team would appreciate the opportunity to assist you with your real estate needs, whatever they may be. Thank you for your consideration!
On the move!