Noelle first became a licensed Realtor in 1995. She never imagined that owning her own brokerage was something that she would later want to do. Through the years, she saw many twists and turns in the economy, all of which affected her business and her clients. She moved to Wisconsin in 2008. At that time, the economy was at the “top of the bottom,” as she liked to call it. Her first few transactions were heartbreaking. She had a few clients going through a divorce, a few looking for a job transfer out of the area, and a few more who were just beginning to discover that they were in over their heads. Her clients all needed help, and as she later learned, she could give them that help with the sale process but would leave them financially devastated. Not only were home prices starting to dip, but those who did not have a whole lot of equity ended up bringing a whole lot of cash to the table in order to close a sale. Looking at the numbers, it was obvious to her that she took more out of the transaction than she should have.
She made a personal decision to scrap everything she knew about selling real estate. She went on a quest for a total reinvention of the real estate profession while working within the confines of traditional methods. It was then that Madison Flat Fee Homes was born. She set out to build a great company, which would strike a balance between profit and social conscience.
So now, not only does she get to meet amazing people who inspire her, she gets to help them by keeping her services affordable and taking as little as possible out of every transaction. They are now able to expand their presence as a company while maintaining a local feel and they’re giving back to individual communities by reaching out to help the homeless, supporting food banks, and fundraising for local causes while keeping their collective values of community, connection, respect, dignity, humor, humanity, and accountability close to their hearts and infusing their work with purpose and meaning.
Home Types:
Lot/Land, House, Manufactured, MultiFamily, Condo, Townhouse
Years of Experience:
17