Rowena General

GENERAL REAL ESTATE BROKER/OWNER ROWENA GENERAL has over thirty years experience in government and management, over thirty-eight years in the business of new home sales and construction, twenty years as a licensed Realtor, with eighteen years as a licensed Broker/Owner. Her strong employment and business background, professional education and training, real estate designations and reputation for honesty and dedication are the benchmarks of a highly skilled real estate professional.
Do you know that very few Real Estate Brokers or Agents have earned the REALTOR, GRI, ABR, CBR, and SFR designations? This is one more reason why Rowena General is ahead of her competition and why she is recognized by national, state and county professional real estate organizations.
What is a Realtor? Not all brokers or agents are Realtors. Only active members of the National Association of Realtors who subscribe to a strict Code of Ethics and the highest standard of professionalism are Realtors.
What is a GRI? The Graduate Realtor Institute (GRI) symbol is the mark of a real estate professional who has made the What is a GRI? The Graduate Realtor Institute (GRI) symbol is the mark of a real estate professional who has made the commitment to provide a high level of professional services by securing a strong educational foundation. Realtors with the GRI designation are highly trained in many areas of real estate to better serve and protect their clients.
What is an ABR? These three letters after a Realtor's name tell you that you will be working with a buyer representative who is committed to your best interests. The Accredited Buyer Representative (ABR) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded by the Real Estate Buyer's Agent Council (REBAC), an affiliate of the National Association of Realtors, to Realtor's who meet the specific educational and experiential criteria needed to provide the highest-level quality service required by REBAC.
What is a CBR? A Certified Buyer Representative (CBR) is trained to professionally represent the Buyer in a real estate transaction. The CBR trademark allows consumers to identify a buyer agent who has been trained and who possesses the skills necessary to represent purchasers in a legal, ethic and non-adversarial fashion.
What is a SFR? For many real estate professionals, short sales and foreclosures are the new “traditional” real estate transaction. Knowing how to help sellers maneuver the complexities of short sales as well as help buyers pursue short sale and foreclosure opportunities are not merely good skills to have in today’s market — they are critical.
Rowena E. General is a member of the National Association of Realtors, the New York State Association of Realtors, the St. Lawrence County Board of Realtors, the Northern Adirondack Board of Realtors, the Greater Rochester Association of Realtors, the Graduate Realtor Institute, the Real Estate Buyer's Agent Council and the Women's Council of Realtors.
Rowena E. General has listed and sold a diverse range of properties (residential, commercial, turn-key businesses, farms, waterfront, vacant lots and acreage) throughout New York State. She specializes in professional buyer representation, and in providing the highest quality of professional and personalized real estate services to each and every client.