Reach More New Home Buyers with a Community Boost
Get a powerful marketing solution that reaches millions of new home buyers with a Community Boost
- Sort listings to the top of search results
- Retarget all your listings to high intent homebuyers across the web and social media, including Facebook and Instagram
- Exposure to over 100 million* monthly visitors
Get More Visibility with a Community Boost
A Community Boost is the best way to get your listings discovered.
The Homes.com Marketing Advantage
compared to non-boosted listings**
82%
high intent buyers view in-line
Matterport 3D Tours
20x
more listing views
626%
more favorites
How Homes.com Markets Your Communities
We Invested a Billion Dollars in Marketing to Bring You a Billion Buyers
Homes.com is investing in top networks, primetime TV, streaming platforms, digital radio, and beyond to reach more homebuyers where they are.
Over $1 Billion
Invested
Over 80 Billion
Impressions
90%
Households Reached
Benefits of a Community Boost
A powerful marketing solution to help you reach millions of new homebuyers.
Sort Higher, Increase Your Visibility
Boosted community listings sort above all other communities in your market. Three move-in ready homes or plans will also sort higher than existing and new homes, giving your listings significantly more exposure.
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Custom, AI Powered Retargeting Ads Follow Buyers Across the Web
After visiting your Homes.com listings, home buyers will see engaging, professionally produced video display ads that highlight your community—delivered across thousands of popular websites, including Facebook and Instagram.
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Matterport 3D Tours and Floorplans of your Community's Plans and Indoor Amenity Spaces
Benefit from Matterport 3D Tours for your listings, allowing potential homebuyers to experience your plans and indoor community amenity spaces. Available in most markets.
Get StartedMedia Package
A Community Boost delivers turnkey media and premium exposure with zero coordination or edits required. The package includes up to 50 high quality images, three Matterport 3D Tours, and a community video optimized for retargeting ads. Plus, all media is available for download and use on a community's website and social channels.
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Lead Vetting to Save You Time
Save time with pre-screened leads—our lead vetting team reaches out to buyer inquiries to learn more about their timeline, budget and goals.
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Priority Placement on Neighborhood and School Pages
Your community will be featured on the relevant neighborhood and school pages, where homebuyers explore potential places to live and learn more about local communities. As they consider their search, your community will be one of the first they consider.
Get StartedGet Started by Adding Your Listing to Homes.com - For Free
Homes.com allows you to list and manage all your communities and receive all your leads directly - all at no cost. Connect your feed and get started listing your community today.
Get Started by Adding Your Listings
List All Your Communities, Plans and Move-In Ready Homes
Detailed pages designed to offer more amenities, features and information to help buyers find their perfect home. Non-boosted communities will appear below boosted communities.
Add Your Listings
Connect Directly With Buyers
Your leads are delivered directly to you at no cost, with no middleman involved.
Add Your Listings
Builder Profile
Stand out with a free builder profile highlighting your brand and expertise.
Add Your Listings
Best-in-Class Marketing Analytics
Dive deep into how your Homes.com listings are performing, with insight on the views, impressions, shares and leads. We provide all the essential data in an easily digestible format so you're always up to date.
Add Your ListingsHow a Community Boost Compares to Basic
| Listing Benefits | Community Boost | Basic |
| Unique call tracking number assigned to each listing | ||
| Builder profile write up on each listing | ||
| Engaging listing detail pages display inline Matterport 3D Tours | ||
| Sort above basic community listings in search results | ||
| Enhanced search placard featuring builder logo, phone number and additional description | ||
| No competing communities displayed on your listings | ||
| Your communities are prioritized in the suggestion engine and product alerts | ||
| Save time with lead vetting |
| Media Package | Community Boost | Basic |
| Up to three Matterport 3D Tours of plans and indoor amenity spaces | ||
| HD video tour with drone footage | ||
| Up to 50 professional photos of the community and model |
| Reach | Community Boost | Basic |
| Listings are retargeted to high intent homebuyers across the internet | ||
| Track the impact of retargeting campaigns within your Community Performance Report | ||
| Placement on respective neighborhood and school pages | ||
| Eligible to be featured in neighborhood write-ups and videos | ||
| Exclusive builder profile placard design | ||
| More investment in search engine marketing, resulting in appearing higher in internet search results |
Builders, Ready to Get Started?
One of our team members will contact you soon about how you can start connecting with millions of new home buyers through one of the leading real estate websites.
Are you a real estate agent? Click here!
Frequently Asked Questions
Homes.com Community Boost is a digital marketing package that elevates your community's placement in new home search results. Boosted listings feature dynamic media and retargeted display ads to drive visibility, engagement, and traffic from interested buyers.
Three move-in ready homes or floor plans will always be prominently featured in the for-sale search results, appearing alongside all listings—including resales. All of these listings will also include a link to your community page to drive additional visibility and engagement.
Boosted communities see stronger performance in exposure, favorites and views compared to non-Boosted communities**.
To access your leads and your analytics report after purchasing, users will be provisioned an account.
As part of your community boost, we now include a Matterport 3D Tour for up to 3 floorplans or indoor community amenities (fitness center, indoor pool, clubhouse, etc.) in eligible markets. We are continuing to expand our markets with media availability and alert you as we add more coverage.
Homes.com Community Boost maximizes exposure for your community available move-in ready homes and plans by sorting it higher on search. Boosted communities also include a media package creating a richer, more engaging listing for buyers. By comparison, a free basic listing still is available to the 100*** million people searching our Homes.com network, but sorts lower compared to communities. Basic listings will still have visibility to all their leads and listing analytics reports.
Homes.com does not limit of impressions for your community. In fact, we ensure each community you boost will get visibility in the new home search, while three of your move-in ready homes or plans at each community will always sort higher in the For Sale search. Your community will also get priority on relevant neighborhood and school pages and be seen repeatedly by high-intent buyers through retargeting display ads.
You can list any new construction homes that are part of a builder-offered community. This includes single-family homes, condominiums, townhomes, co-ops, and manufactured homes.
Leads are sent to the email address assigned to each community. If preferred, leads can also be delivered via SFTP as an XML file.
Builders will be able to log in to Homes.com using a builder-provisioned account. From there, you'll have access to a personalized dashboard where you can track how your listings are performing, including views, favorites, saves, and leads. You’ll also be able to engage directly with interested buyers and grow your online reputation.
To update or manage your builder profile, contact our research team at newhomes@costar.com. A strong, accurate profile builds trust with buyers and showcases your expertise.
*Based on internal analysis comparing Homes.com Member listings to non-Member listings. Boosted Listings will receive the same levels of marketing and exposure.
**All benefits based on internal analyses comparing Homes.com Boost benefits to benefits offered by competitor services.
***Homes.com Network traffic average monthly unique visitors for the quarter ended December 31, 2024, according to Google Analytics.
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