A legendary design collaboration results in Fifth Avenue’s tallest residential tower
It’s not very often that an internationally renowned designer chooses to live in the same building they help bring to life. But that was the case for Jeffrey Beers, who led the interior design of Fifth Avenue’s tallest residential building at 277 Fifth Avenue, alongside architect Rafael Viñoly, another powerhouse figure hailing from Uruguay. Although the building may not keep the “tallest” title once 520 Fifth Avenue tops out, it’s still an impressive collaboration, resulting in 130 light-filled, corner residences with 10-foot-plus ceilings and panoramic views. Completed in 2018, with move-ins starting in 2019, many of the residences are just now coming to market. But the real secret gems behind the 55-story, glazed glass curtain wall facade are the Loggia Residences — i.e. what the building calls units with roofed outdoor space — which will leave even the most jaded New Yorker a little awestruck. Composed of 20-foot high, floor-to-ceiling windows, there isn’t a bad view in the house, as the cityscape becomes illuminated even on a blustery, foggy day. “It’s a timeless building. The amenity spaces will look really good even 25 years from now. There’s nothing trendy about the design because it’s timeless, and the quality of the finishes are five star,” says Charles Hawkins, an exclusive Douglas Elliman broker for the building, alongside his wife Julia Jiang Hawkins and the Eklund/Gomes Team. During a recent site visit, it became very clear that the “wow factor” lies in the building’s strategic use of natural light. Upon walking into one of the Loggias, it’s hard not to be gobsmacked by the floor-to-ceiling windows and the sudden airy, openness of space.
Corner units with a clear backdrop of the Empire State Building
While many units have already been sold as of May 2024, prospective buyers can currently find a few units on the market, ranging from one- and two-bedrooms to a four-bedroom penthouse. At 828 square feet, there’s a one-bedroom listed for $1.75 million, while a 1,400-plus square foot two-bedroom starts at $4.5 million. Three-bedroom Loggias start at $10 million: “One of the unusual design elements of the Loggias are these set-back terraces that are in line with the footprint of the building,” says Charles Hawkins. “The $10 million dollar price point is really where you see a big jump with the wow factor,” says Hawkins. Four-bedroom penthouses, with nearly 4,000 square feet, typically start at $15 million, some featuring north, east and western views. Loggias generally have 2,334 interior square feet with an additional 206 square feet of outdoor space.
Multi-layered glass walls, signature Jeffrey Beers’ design cues and staging by IMG
While buyers are paying a pretty penny for the units, they can also enjoy direct views of the Empire State Building from their soaking tub. “The glass blocks people from looking in the apartments, and a lot of the tubs look out onto the skyline,” says Julia Hawkins. “They’re so open, yet it’s private. You feel a little shy at first, but the windows are beautifully made.” Each residence is also outfitted with white oak flooring and Valli & Valli door hardware throughout. Units have spacious walk-in closets, as well as in-unit Bosch washer/dryers and sustainable CalGreen Dornbracht bathroom features. Kitchens come in light-stained white oak cabinetry with Calacatta Saccheli marble slab countertops and islands. But it’s here, as well as the bathrooms, that Beers’ signature wall cutouts are found, carved right in the marble, ideal for displaying small items in a tiny nook. Above the stovetops in the Loggia Residences and Penthouse kitchens, there’s another trendy new household item: a cold-water pot filler which is connected to the backsplash. During the walkthrough, these units were also staged by the inimitable Cherly Eisen of IMG, who is known as the city’s best luxury stager, often using handmade artworks in her designs. But since the building towers over nearly every other in the vicinity, the standout feature in each space is, quite simply, the view.
A large, common balcony overlooking Fifth Avenue and several shared amenities
Rather than come in from bustling Fifth Avenue, residents enter the building from 30th Street, where a full-time concierge stands behind a white marble desk with a backdrop of four silver mercurial-like sculptures. Closer to the doorway, a small seating area includes a library wall, with each design-forward book curated and hand-selected by Jeffrey Beers. In the shared common spaces, residents have access to a large suite with a working kitchen, private dining room, 20-person conference room and small enclaves with lounges to relax or work remotely. In line with the dramatic views within the residences, a white circular staircase topped with a crystal chandelier leads to both the fitness center and wrap-around, furnished balcony enclosed in a glass wall to drown out excess noise from Fifth Avenue below. Within the fitness area, there is also a separate area for private fitness lessons and a his/her sauna and steam room. And for residents with little ones, there’s a small, colorful playroom with a library and games for kids, as well as a midcentury-inspired ping pong table.
In the heart of NoMad
Just steps away from Madison Square Park and the Empire State Building, residents have access to NoMad’s plethora of Michelin-starred restaurants, shops and art museums. Other nearby green spaces include Union Square Park down on 16th Street and Bryant Park, which is 12 blocks north. Eataly, a New York favorite packed with gourmet goodies and restaurants, is just down the street from the building. For transportation, there are the R and W trains at the 28th Street station or the 4 and 6 trains at 33rd Street and Park Avenue.
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Quantarium
Current List Price
Sold Price
Area Factors
Moderate Crime
Crime Score®
6/ 10
Very Bikeable
Bike Score®
89/ 100
Walker's Paradise
Walk Score®
100/ 100
Rider's Paradise
Transit Score®
100/ 100
Sources: WhatIsMyCrimeRisk.com, Walk Score
Sources: WhatIsMyCrimeRisk.com, Walk Score
WhatIsMyCrimeRisk.com, Powered by CAP Index provides objective, accurate, and consistent data to help measure, compare, and mitigate crime risks. Walk Score® measures the walkability of any address. Transit Score® measures access to public transit. Bike Score® measures the bikeability of any address.
Sound Score® measures the noise level of any address. Environmental risk data is provided by First Street Foundation® and is designed to approximate risk and not intended to include all possible scenarios.
Parks in this Area
Greeley Square Park
5 min walk
Madison Square Park
5 min walk
Dog Park
Picnic Area
Playground
Herald Square
7 min walk
Picnic Area
Trails
Concessions
Tilden Park
9 min walk
Vincent F Albano Jr Playground
10 min walk
Playground
Penn South Playground
13 min walk
Basketball
Tennis
Playground
Bryant Park
14 min walk
Events
Ice Skating Rink
Three Bryant Park
14 min walk
Picnic Area
Sandbox Playground
14 min walk
Schools
Source:
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