Homes.com Membership
Homes.com and YLYL.
Your Listing, Your Lead™ is the core of Homes.com. Only Homes.com brings the leads to the agent the seller has hired, rather than the agents' competitors. Homes.com reduces confusion and friction about who represents the property, giving the power to agents, buyers and sellers to make smarter and more informed decisions. It’s a clearer, better, way of doing business and just makes more sense.
SO, the big question. How do we do this for Homes.com Members?
Let Homes.com be your digital marketing agency.
With 100% of homebuyers using the internet to find a home**, we offer you a powerful tool to meet buyers where they’re shopping. But we do it again, and again, and again. Homes.com Members listings and brand are retargeted across thousands of websites, meeting buyers and sellers where they’re making real estate decisions. Homes.com helps you stand out from the crowd and meet clients when and where they’re ready to make a decision.
Homes.com traffic brings the buyers.
Getting more exposure on Homes.com is a key to agents selling more homes, but what’s almost more impressive is how many buyers and sellers come to Homes each month. We’re the 2nd most trafficked real estate network with 110M unique monthly visitors to the Homes.com Network.*** Our massive marketing campaign is driving this massive audience to benefit all agents. This tremendous traffic and growth are a key reason why your exposure on Homes.com matters.
Greater exposure on Homes.com.
As a Homes.com member you sort to the top of search results across Homes.com and are featured on the neighborhood and school pages in areas you represent. This premium placement leads to 564% more favorites, 338% more shares and reaching 25X more buyers.*
Buyers/Sellers and Agents are experiencing a better product.
And also, it's pretty clear why our traffic is growing. We have a superior product. Our intuitive and clean design on site, neighborhood and school data that isn't found anywhere else, and easy to use search features let buyers pinpoint areas and homes that work best for them in their family. All of this information gives buyers, sellers and agents everything they’d need to know about a home or area in one place.
*All figures based on internal analyses comparing Members to non-Members on Homes.com
**NAR Study: https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers
***Based on (1) Zillow Group’s average monthly unique users (204 million) for the quarter ended December 31, 2024, as reported in Zillow Group’s shareholder letter dated February 11, 2025, (2) the Homes.com Network (which includes Homes.com, the Apartments Network, and the Land Network) average monthly unique visitors (110 million) for the quarter ended December 31, 2024, according to Google Analytics, and (3) Realtor.com’s average monthly unique users (62 million) of Realtor.com’s web and mobile sites according to internal data, for the quarter ended December 31, 2024, as reported in News Corp’s press release on February 5, 2025, and (4) Redfin’s monthly average visitors (42.68 million) for the quarter ended December 31, 2024, according to Google Analytics, as reported in Redfin’s Form 10-Q filed on February 27, 2025.
Get the Homes.com Membership advantage.
Join now or talk to one our advisors about the most powerful digital marketing solution for real estate agents by calling 855-708-3833 (M-F 8:30am - 8:00pm EST) or filling out this form.
Schedule a Demo
Supercharge your brand and amplify your reach — win more buyer and seller agreements.
Stand out in our Agent Directory and be seen by homebuyers and sellers first.
Member profiles are seen first by new homebuyers and sellers, sorting above non-Members in the agent directory with an attention-grabbing member banner - helping you win more business.
Members are showcased on the neighborhood and school pages.
Members get improved brand recognition with featured agent profiles on our most popular pages, including the neighborhood and school pages for the areas you do business in.
Amplified reach across the web.
With our aggressive retargeting features, Homes.com Members become the recognized experts in the neighborhoods they do business in. We keep your brand in front of the most engaged homebuyers on thousands of websites repeatedly across the internet.
Enhanced Agent Bio on all of your listings.
As a Member, your profile receives special treatment on all your listing detail pages, featuring your photo and experience. Additionally, we highlight links to your other current and past listings, showcasing your expertise and driving high-intent consumers to your agent profile page.
Create demand for your listings and make them the talk of the town.
Your listings are given a larger eye-catching display and sort to the top of search results.
Member listings sort to the top of the search results and capture a homebuyer’s attention with a larger attention-grabbing display and photo.
As the listing agent, you build brand credibility in the market with your photo, brokerage, and contact information prominently displayed, helping you win new buyer agencies and listing agreements.
Your listings get valuable exposure on our neighborhood and school pages.
As homebuyers discover neighborhoods, schools, and potential places to live, your listings will be prominently featured throughout their research process.
Amplified reach for your listings.
The aggressive retargeting campaign we run for your brand is also extended to your listings. We put your listings in front of the most engaged homebuyers on thousands of websites across the web repeatedly.
We also extend your reach, targeting active homebuyers on the internet that are in market for a listing like yours, but may not have seen it yet on Homes.com.
Exceptional service every step of the way.
Your dedicated account representative will meet with you regularly to ensure you are reaching your goals, making informed decisions, and are prepared to adapt to changes in the market.