A full-service crown jewel condo building in NoHo led by celebrity, AD100 designers
Inspired by NoHo’s cast-iron loft-style buildings, architect Ed Rawlings’ 40 Bleecker blends clean minimalism with hints of the area’s industrial past, resulting in a surprisingly timeless boutique development. Sales officially launched in 2018 in anticipation of its completion date in 2021, and ever since, residential units tend to sell out very quickly in the 12-story building, sometimes only staying on the market for two weeks. The sand-hued, brick facade features floor-to-ceiling windows outlined in black steel and curved, sleek corners, while the upper floors are set back to make room for lush private terraces. “A lot of starchitects try to achieve a benchmark that will stand out, and I think the softer edges that were put in combination with the specific materials that were used make it feel timeless and approachable,” says Nadia Bartolucci, a real estate agent with Douglas Elliman who has sold units in the building.
For the interiors, the developers brought in AD100 designer Ryan Korban, resulting in the celeb designer’s first multifamily residential development. And it was his eye for detail that became a pleasant surprise — and hit — for all involved. “[Korban] did something really unique with the texture. It was a gamble, but taking a chance on him really paid off,” says Ben Haymes, an agent with Brown Harris Stevens. “The interiors have a neutral palette, but in a really interesting way because he used a lot of natural materials. It’s natural wood, cream, and light gray, and it all works harmoniously.” Couple all this with a prime, A-plus location and dreamy landscape architecture by Hollander Design — another AD100 designer — and residents are in for the creme de la creme of luxury. The proof is in the turnover, or lack thereof: “Units seldomly come up in the building, which is a testament to the quality. Residents have chosen to stick around, so if they’re moving out of the building, they’re probably moving out of the city or the neighborhood,” Haymes says.
A light, forward-thinking design with a mass appeal
“What undoubtedly stands out is when you’re walking into the residences, you immediately are entered into a feeling of tranquility by the color palette and the exquisite materials,” notes Bartolucci. “It’s a very gentle landing, if you will.” She also agrees that residents have several reasons to love the building: “When I have been in showings with customers, they say it feels very understated, yet it’s very clearly an ultra-luxury experience. It’s a seamless, transitional aesthetic that will stand the test of time for decades to come.” The living and dining areas feature a chevron oak floor, but the real ingenuity of these spaces can be found above: in the soft, integrated lighting. “They’re triple tray ceilings with three sets of crown mouldings and cove lighting around the perimeter,” Haymes says. “They were a really nice detail that you hadn’t seen in new developments at that point in time. Now it’s more common, but five years ago it wasn’t.”
Beauty is found in the discerning eye
The attention to detail is seen throughout the building. Take, for instance, the seamless, book-match marble used throughout the kitchens and bathrooms: “The marble lines up beautifully. A lot of developers don’t take the time or money to do that,” Haymes says. “The finishes are on a higher level than any other midsize building in the area.” It’s this discernment that not only adds to the luxury but solidifies it. “They went high-end and did not cut corners,” Bartolucci adds. “It’s very apparent when you walk into the bathrooms. You don’t see seams. It’s not disjointed with pieces just next to each other — everything flows very specifically.” In the bathrooms, buyers can expect custom marble vanities with Calacatta tiling and chrome fixtures, while in the kitchens, the sculptural marble islands are the centerpieces. The streamlined kitchens are also outfitted in cerused oak cabinetry and Miele appliances.
High-end finishes come with a high price tag
One-bedrooms list for $2.3 million, but in the past have gone as low at $1.8 million. Two-bedrooms typically range between $2.9 million and $4.3 million, while three-bedrooms list anywhere between $4.9 million and $7.3 million. Four-bedroom penthouses start at $10.1 million.
A courtyard garden, large indoor swimming pool and luxe lobby
Landscape architect Edmund Hollander created a courtyard garden that both residents and agents rave about. The 5,600-square-foot space features reflecting pools and waterfalls, as well as ample greenery. The design is also mirrored on the upper floors of the building, where penthouse residents enjoy private, wrap-around terraces. Residents can also access a 58-foot lap pool, as well as a fitness room and yoga studio. “The pool area is in the lower level of the building. It's a soothing design there, and it’s very rare to have a pool in Lower Manhattan,” Bartolucci says. And while it’s not an amenity per se, other common spaces have a surprising pull: “The hallways are some of the most interesting and well-thought-out hallways I have seen. They’re my favorite hallways in the city,” Haymes says. Here, these tranquil corridors are lined with textured wallpaper, and soft carpet runners bordered by natural wood lead residents to their apartments. The lobby, too, is an exercise in extravagance: “The lobby has suede walls and marble couches. Obviously, the couches have cushions, but the actual piece of furniture is marble,” he adds. And of course, for practical purposes, there’s a 24-hour concierge and live-in super in the building. 40 Bleecker also has a parking garage, but the deeded spaces are currently sold out but run upwards of $500,000 per space, plus monthly common charges.
A vibrant, cultural neighborhood in downtown Manhattan
“NoHo is one of the hottest neighborhoods in the city,” Haymes says. “And 40 Bleecker is one of the only full-service buildings in the area with this level of service and finishes. It’s not the only one, but most in the area are in fact non-doorman, loft buildings.” Situated in the cultural epicenter of the city, residents have access to all the luxury and boutique shops of SoHo, proximity to the bars and nightlife of the East Village, musical performances in Greenwich and the endless culinary options at the convergence of all these neighborhoods. The 4 and 5 trains at Bleecker Street Station are just steps from the lobby doors, while residents can access the B, D, F and M trains at the Broadway-Lafayette Station less than one block away.
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Area Factors
Moderate Crime
Crime Score®
5/ 10
Biker's Paradise
Bike Score®
94/ 100
Walker's Paradise
Walk Score®
100/ 100
Rider's Paradise
Transit Score®
100/ 100
Sources: WhatIsMyCrimeRisk.com, Walk Score
Sources: WhatIsMyCrimeRisk.com, Walk Score
WhatIsMyCrimeRisk.com, Powered by CAP Index provides objective, accurate, and consistent data to help measure, compare, and mitigate crime risks. Walk Score® measures the walkability of any address. Transit Score® measures access to public transit. Bike Score® measures the bikeability of any address.
Sound Score® measures the noise level of any address. Environmental risk data is provided by First Street Foundation® and is designed to approximate risk and not intended to include all possible scenarios.
Parks in this Area
La Guardia Playground
2 min walk
Trails
Playground
Waterpark
Strawberry Playground
3 min walk
Trails
Playground
Sobel Playground
5 min walk
Trails
Playground
Roebling Playground
6 min walk
Basketball
Trails
Playground
Bedford Playground
6 min walk
Basketball
Trails
Playground
Berry Playground
7 min walk
Basketball
Trails
Playground
Macri Triangle
10 min walk
Trails
Sternberg Park
12 min walk
Baseball/Softball
Basketball
Dog Park
William Sheridan Playground
12 min walk
Basketball
Trails
Playground
Schools
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