A 2000s condominium claims a historic East Village theater
By their very nature, new builds aren’t laced with history or grounded by any sort of storyline that makes them distinctly unique. Technically, this is true of One Ten Third, a 21-story, glass-clad condominium developed by the national Toll Brothers firm. The East Village address, however, is a different story — one that stretches back over 120 years. Initially constructed in the late 1890s, the original building at 110 Third Avenue underwent a conversion in 1914 and opened as a nickelodeon theater, the earliest venue for projected motion pictures where entrance cost a single nickel. The Variety Photoplays Theater, as it was called, was known for showing niche, low-budget films — the theater only had 450 seats, much smaller than the 1,000- to 2,000-seat theaters that attracted major movies. It was also known for its lightbulb marquee, which film buffs may recognize from a scene in Martin Scorsese's 1976 film, "Taxi Driver."
By that time, the theater had become a haven for the LGBTQ community, but the business faced difficulties and shuttered in 1989. A New York Times article from the same year painted a grim picture of the theater post-closure: “Now it is still and musty inside, its 1940's candy machine empty, its projection booth a small museum of antique apparatus.” A relief to the local community, the venue reopened in 1991 as Variety Arts Theater, this time showcasing live, off-Broadway productions. But ultimately, the property fell into the hands of developers. After its 2004 sale, the theater was swiftly demolished and, by 2007, replaced with a shiny, new condominium — much to the chagrin of artists, East Village residents and the Greenwich Village Society for Historic Preservation, a group that vehemently petitioned for but failed to secure protected, landmark status for the theater.
Developers of One Ten Third faced a troublesome start
The rocky story of 110 Third Avenue illustrates a broader theme in New York City real estate: the relentless charge for bigger, newer buildings that, together, reshape the ever-changing skyline, often despite protests from locals and marginalized communities. According to a year-end report from The Corcoran Group, 2007, when One Ten Third opened, was a record year for new developments in Manhattan. But that didn’t negate the challenges the project faced, including, of course, outrage over the theater’s destruction. Other negative incidents include a fallen crane during construction and appall over the building’s exhibitionist, glass-clad facade, even on low and street-level floors — a feature that New Yorkers have since accepted. Perhaps more obvious was the simple fact that the building felt out of place amidst the grungy area. Spectators would not be surprised to learn that Greenberg Farrow, the architecture and design firm, based the design on far-flung inspiration: The work of Piet Mondrian, a 20th-century Dutch painter, inspired the blue and green glass panels across the facade. Generally, the building is nice to look at, but it still feels stark compared to the area’s streetscape.
84 light-filled units across 21 floors
Even with all the backlash it received, One Ten Third sold out by the time construction was complete, attracting a group of well-to-do buyers to the eclectic and evolving neighborhood. One-bedroom units are not resold often, but recent availabilities listed for just under $1.3 million. Two-bedrooms typically sell between $1.7 million and $2.3 million, while three-bedrooms sell between $2.4 million and $3 million. All residences include nine-foot, floor-to-ceiling window walls, plus kitchens with light wood cabinetry, dark countertops and appliances from Sub-Zero, Bosch and Thermador. Bathrooms are clad in beige limestone and feature seamless glass showers and soaking tubs. Select units on floors seven through 21 are especially desirable thanks to their glass-enclosed balconies.
An outdoor children’s space, plus a posh rooftop deck
Residents of One Ten Third are greeted by a full-time door attendant and have access to an around-the-clock concierge. Beyond the lobby, a fitness center is equipped with all the usual machinery and overlooks a narrow courtyard. The outdoor terrace is divided into two spaces. On one side, a real, ivy-covered rock wall delineates a lounge area with cushioned furniture. On the other, there’s a primary-colored, plastic rock-climbing wall, plus a miniature playground for children. The building’s best perk, the rooftop patio, received superior design treatment, complete with varied furnishings, a dining pagoda and sleek landscaping. The space can be reserved for private events, and guests would surely be impressed by the skyline views, including the Williamsburg Bridge and One World Trade Center.
Great nightlife and culture preside over this amenity-packed neighborhood
The condo’s location along Third Avenue, between East 13th and 14th Streets, means residents needn’t go far to fulfill their every need. Downstairs, there’s a bank and cafe within the building, and next door, a bagel shop with a patio out back. Around the corner, Trader Joe’s makes grocery runs extra convenient. The surrounding blocks are filled with beloved thrift shops, laid-back, global eateries and popular bars that contribute to the East Village’s thriving nightlife scene. Webster Hall, a mainstay concert venue, is close by, as is the iconic Strand Book Store. The L subway station is less than a minute away, and six other trains are available from Union Square, which can be reached within a five-minute walk.
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Quantarium
Current List Price
Sold Price
Area Factors
Low Crime
Crime Score®
4/ 10
Biker's Paradise
Bike Score®
96/ 100
Walker's Paradise
Walk Score®
100/ 100
Rider's Paradise
Transit Score®
100/ 100
Sources: WhatIsMyCrimeRisk.com, Walk Score
Sources: WhatIsMyCrimeRisk.com, Walk Score
WhatIsMyCrimeRisk.com, Powered by CAP Index provides objective, accurate, and consistent data to help measure, compare, and mitigate crime risks. Walk Score® measures the walkability of any address. Transit Score® measures access to public transit. Bike Score® measures the bikeability of any address.
Sound Score® measures the noise level of any address. Environmental risk data is provided by First Street Foundation® and is designed to approximate risk and not intended to include all possible scenarios.
Parks in this Area
Union Square Park
5 min walk
Dog Park
Picnic Area
Trails
Stuyvesant Square
6 min walk
Dog Park
Trails
Events
Cooper Triangle
7 min walk
Trails
Lower East Side Playground
8 min walk
Basketball
Volleyball
Playground
Manuel Plaza
9 min walk
Picnic Area
Trails
Events
Peter's Field
9 min walk
Basketball
Multi-Purpose Field
Augustus St. Gaudens Playground
9 min walk
Basketball
Playground
Joseph C. Sauer Playground
12 min walk
Picnic Area
Trails
Playground
Washington Square Park
13 min walk
Dog Park
Picnic Area
Playground
Schools
Source:
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