Section Image

Willard

Willard

Suburban Neighborhood in South Portland, Maine

Cumberland County 04106, 04107

$731,527 Average Value
$463 Average Price per Sq Ft
1 Home For Sale
The rock formations along Willard Beach is the perfect view point to look out into the cove.
The rock formations along Willard Beach is the perfect view point to look out into the cove.

Walkability in a friendly beachside community

About 3 miles from Downtown Portland, Willard is South Portland’s beach neighborhood. With old homes and a little beach, it’s the kind of residential area where the small side streets are so quiet that residents can safely stroll on them, even if there’s no sidewalk. “It is one of the most walkable neighborhoods in the Greater Portland area. Everybody knows their neighbors, and there are lots of people walking around,” says Jason Bisson, the broker and owner of Cottage & Co. Real Estate as well as a Willard resident who has lived there for 14 years. “It’s very safe. I have three kids and they’re out in the neighborhood riding their bikes and walking around during the day and at night, and that’s not something we ever even have to think about.” A lot of beach towns are seasonal, but according to April Cohen, a South Portland native and head of The April Cohen Team with Duston Leddy Real Estate, about 85% of Willard’s population lives there year-round.

Locals of South Portland fill up Willard Beach on the hot summer days.
Locals of South Portland fill up Willard Beach on the hot summer days.

Swimming and kayaking at Willard Beach

The 4-acre Willard Beach is treasured by locals as a great spot to swim, walk, sunbathe, kayak, watch the sunset or relax as ferry boats and lobstermen go by. “I think it’s pretty important for a lot of the people that live here to be able to walk to the beach or walk their dogs on the beach,” Bisson says, adding that although it’s small and isn’t used for surfing, it’s the nicest beach so close to Portland. “I throw my paddleboard in right there at Willard Beach and I can paddle around the Casco Bay Islands. And people have their sailboats moored in the bay right at Willard.” The beach gets especially crowded during the summer, and multiple marinas are within walking distance or a short drive from Willard. On its south side, stairs lead to Fisherman’s Point Park and its view of the Portland Head Lighthouse. Willard also has its own little lighthouse, the Spring Point Ledge Lighthouse, which was built in 1897 and is open year-round, though inaccessible for most disabled people with mobility aids. Just a short drive away is Bug Light Park, home of another small, Greek-style lighthouse built in 1875 with sweeping views of downtown Portland. Its boat ramp and green space make it ideal for boating, saltwater fishing, kite flying and picnics.

Competition for Willard’s homes

Willard’s homes often date back to 1950 or earlier and are often bungalows, Cape Cods and American Foursquares that lack the style’s almost trademark dormer in the center of the roof. According to Bisson, the Foursquares can be particularly old, nearing around 100 years of age. “They have a lot of character and people tend to like a lot of the designs,” Bisson says. Homes in Willard start at $400,000 for a small two-bedroom home, but they can climb to around $1 million — especially closer to the water. The median cost of a single-family home in the neighborhood falls at $755,500. Although Bisson says that the housing market in much of Maine has started to slow down, Willard’s traditionally popular market means that it hasn’t slowed — and inventory remains low. “The majority of homes are selling with multiple offers and still over asking,” Bisson says.

Homes with large covered porches are found near the beach in Willard.
Homes with large covered porches are found near the beach in Willard.
Homes with beautiful mansard roofs are one of many interesting houses found in Willard.
Homes with beautiful mansard roofs are one of many interesting houses found in Willard.
1/2

Scratch Baking Co’s bagels and sweets

Willard’s walkability is a major plus for many locals. “You’re walking to Willard Beach, you’re walking to Willard Square, which gets you Scratch Bakery, it gets you ice cream, you can walk to banks and the hardware store,” Bisson says. “In Maine, there’s not too many neighborhoods like that, so think that’s right up there as one of the biggest draws.” Inside a cute little New England home is Scratch Baking Co., a neighborhood bakery beloved by locals. There, they pick up bread and bagels, cookies and seasonal sweets like Guinness brownies around St. Patrick’s Day. Nearby, the seasonal Willard Scoops’ ice cream and hot fudge are both made in-house. Residents head to local restaurants like Elsmere BBQ & Wood Grill for brisket and cornbread and drive a few blocks to the nearby Ferry Village to catch a show at one of its two performing arts theaters as part of a fun night out. Ferry Village Market also offers a few nearby essentials, but otherwise residents make a short drive of just over a mile to Hannaford Supermarket or Shaw’s when they need groceries.

Locals of Willard can choose from a wide array of hand made baked goods at Scratch Baking Co.
Locals of Willard can choose from a wide array of hand made baked goods at Scratch Baking Co.
At Scratch Baking Co. fresh ham and cheese baguettes are must have for lunch in Willard.
At Scratch Baking Co. fresh ham and cheese baguettes are must have for lunch in Willard.
1/2

Niche gives South Portland schools a B-minus

Local children can attend Dora L. Small Elementary School, which has an A-minus and is within walking distance of many homes, before moving to South Portland Middle School. Newly constructed and opened in the fall of 2023 to combine the district’s previous two middle schools, it’s too new to have an official Niche rating. From there, they attend South Portland High School, which has a B-minus on Niche and a student-to-teacher ratio of 13 to 1. Southern Maine Community College is just outside the neighborhood.

Dora L. Small Elementary School serves young students throughout Willard.
Dora L. Small Elementary School serves young students throughout Willard.
South Portland High School located on the corner of Highland Ave and Mountain View Road.
South Portland High School located on the corner of Highland Ave and Mountain View Road.
1/2
The Spring Point Shoreway near Willard is located on the historic Fort Preble.
The Spring Point Shoreway near Willard is located on the historic Fort Preble.

Easy commutes despite no major highways

Preble Street winds through the heart of Willard while Cottage Road and Broadway serve as two bigger roads along its edges. There are no major highways in Willard, but residents can cross the Casco Bay Bridge to reach Downtown Portland in about 10 minutes. Maine Medical Center is 3.5 miles away and the Portland International Jetport is just under 7 miles away.

Christina Norwood
Written By
Christina Norwood
Gabriel Ovelar
Photography Contributed By
Gabriel Ovelar
Chris Freeman
Video By
Chris Freeman

Agents Specializing in this Area

See All Agents

Schools

Source:
GreatSchools: The GreatSchools Rating helps parents compare schools within a state based on a variety of school quality indicators and provides a helpful picture of how effectively each school serves all of its students. Ratings are on a scale of 1 (below average) to 10 (above average) and can include test scores, college readiness, academic progress, advanced courses, equity, discipline and attendance data. We also advise parents to visit schools, consider other information on school performance and programs, and consider family needs as part of the school selection process. View GreatSchools Rating Methodology

Interested in learning more about homes in this area? Reach out to Jacqueline Nedwell, an experienced agent in this neighborhood.

Parks in this Area

Transit

Airport

Portland International Jetport

14 min drive

Bus

Pillsbury St & Cottage Rd

Bus

Cottage Rd & Homestead Ave

Bus

Pillsbury & Lowell

Bus

Preble St & Willard Square

Crime and Safety

1 - Low Crime, 10 - High Crime Willard US
Homicide 1 4
Sexual Assault 2 4
Assault with Weapon 1 4
Robbery 2 4
Burglary 3 4
Motor Vehicle Theft 3 4
Larceny 3 4
Crime Score 3 4

Source: WhatIsMyCrimeRisk.com

Demographics and Home Trends

Home Trends

Median Price (12 Mo)
$725,000
Median Single Family Price
$725,000
Median Townhouse Price
$1,390,000
Median 2 Bedroom Price
$480,000
Average Price Per Sq Ft
$463
Number of Homes for Sale
1
Last 12 months Home Sales
48
Months of Supply
0.30
Median List Price
$699,000
Median Discount From 1st List Price
0%
Median Home Sale Price YoY Change
13%

Home Facts

Number of Homes in Neighborhood
967
Median Year Built
1928
Avg. Single Family Home Size Sq Ft
1,546
Significantly below the national average
1,935
Average Townhouse Size Sq Ft
2,420
Average 2 Bedroom Size Sq Ft
1,067
Average 1 Bedroom Size Sq Ft
723
Median Lot Size Sq Ft
6,098

Distribution of Home Values

Source: Public Records

Homes for Sale

Homes for Rent

Interested in learning more about homes in this area? Reach out to Jacqueline Nedwell, an experienced agent in this neighborhood.

Average Home Value




Source: Public Records

Property Mix - Square Feet

This Neighborhood Has More Owners

Demographics

Total Population
2,755
Median Age
45
Population Density
10 ppl/acre
Population under 18
19.2%
On par with the national average
23.8%
Population over 65
24%
On par with the national average
19.1%

Finances

Median Household Income
$88,235
Above the national average
$71,702
Average Household Income
$124,184

Education and Workforce

High School Graduates
98.6%
College Graduates
53.4%
Above the national average
34.1%
Advanced Degrees
24.9%
Above the national average
13.3%
% Population in Labor Force
64.3%

Weather

Annual Precipitation
49''
Average Winter Low Temperature
16°F
Average Summer High Temperature
79°F
Annual Snowfall
36''

Area Factors

Very Bikeable

Bike Score®

77 / 100

Very Walkable

Walk Score®

76 / 100

Minimal Transit

Transit Score®

23 / 100
Source: Walk Score
Source: Walk Score

Sound Score® measures the noise level of any address. Transit Score® measures access to public transit. Bike Score® measures the bikeability of any address.

Nearby Neighborhoods

Reviews

Are you familiar with the Willard neighborhood? to let others know what life in this neighborhood is like.
Disclaimer: Certain information contained herein is derived from information provided by parties other than Homes.com. Our sources include: Accuweather, Public Records and Neustar. All information provided is deemed reliable, but is not guaranteed to be accurate and should be independently verified.
NEIGHBORHOOD
Willard
Jacqueline Nedwell
Town & Shore Real Estate
Section Image