Loren Rosenthal

Referrals, customer satisfaction are key in real estate success

WHO AM I?

NAME: Loren Rosenthal

TITLE AND COMPANY: Broker / Owner Casa Bella Elite Realty

YEARS IN SOUTHWEST FLORIDA: 34

NATURE OF BUSINESS: Residential Real Estate

HOMETOWN: Chicago, IL.

What is the most significant change you've seen in your industry over the last year?

There are always changes in real estate whether it be supply, inventory, demand or interest rates. The real estate market is very strong. If the homes are priced right and marketed properly, they will sell.

What improvements, innovations or changes do you foresee in your industry?

The newest innovation is 360 views to walk through a home online and virtual home staging without the need of special glasses or goggles.

How are you responding to changes in the local economy?

The real estate market is always changing, the key is to have the foresight and anticipate the change before it happens.

Name the top three elements or practices that have been absolutely critical in the success of your business?

Making sure every customer is 100 percent completely satisfied, never over promise, always over deliver and always focus on the client's needs.

Within the context of your current marketing/promotional strategy, how do you differentiate your company from your competitors?

I feel I have my real estate marketing down to a science and will continue to experiment with different ideas as they become available. I love showing a client something that nobody else is doing.

What's your superpower?

The ability to make buying or selling a simple and somewhat stress-free process. I ask the right questions to buyers and sellers. I find the "right" home quickly when working with a buyer and get the "right" price for a seller. Another superpower is my market knowledge of 34 years of experience in Southwest Florida. No matter what price range, neighborhood or area, I know it well. I help people make life-changing decisions on the biggest purchases of their lives. I feel I can be put in any "real estate situation" and come up with a game plan that will get the job done.

What will you base your success on for 2018?

Referrals from my current and past clients. The key is marketing to gain new clients. The referrals are key. When receiving a referral, the client has a level of trust with me before we even meet.

How is social media impacting your industry or business this year? What's in store for 2018?

I think social media is the new way of communicating with prospects as well as existing customers. I believe the Agent who ignores this new form of communication is going to fail at providing their customers with 100% satisfaction. I feel that it's great for my business and in fact has helped grow my business in 2017.

How are you using technology to improve your business?

I always stay ahead of the curve. Any new technology I try to implement it into my marketing and Customer Relations systems. New marketing ideas to many can become overwhelming as there are so many. I also have a new website, www.swfl-living.com, that is simple and optimized in every way to bring new buyers and sellers.

How are you growing and developing your employee skills?

I have the Director of First Impressions that is my assistant and cares for our customers like I do. We have a great team that is extremely focused on making buying or selling an excellent experience for our customer.

How are you recruiting new talent into your organization?

Mostly by word of mouth and referrals. I look for integrity, honesty, focus, drive, ability to multi-task, ability to take constructive criticism, extremely hard working and always putting the client first.