Wendy Rich-Soto

Wendy began her real estate career in 2001 during what was considered a “normal market.” Since then, she has experienced the breakneck pace of the crazy upmarket as well as the plummet of the down market. Through each cycle of change she has adapted and grown with the market of the moment to guarantee her client's success. Specific focus is on first time home buyers because their first home is a big deal! Wendy wants to make sure it is a special experience!

Her team specializes in residential resale properties, multi-family and the

luxury market. They pride themselves on our ability to sell our listings each

and every time. Their focus is on presenting client’s property in its best light

and pulling out all the stops to make sure that happens.

In the past 23 years, Wendy has sold 1000+ homes and recently has acquired her broker’s license to serve in a higher capacity. She has sold in both Northern and Southern California extensively and she has worked in the luxury market, new home construction and residential resale. She has also taken listings after other agents have failed to sell the property and then was able to sell the home for people who had given up hope. With their buyers, they are patient and offer the guidance and support necessary for them to be successful in all types of markets.

Their philosophy for real estate is predicated on the golden rule, "Treat

others as you would have them treat you." They believe in giving each client

excellent customer service, respect and a work ethic that is second to none.

They work hard to display an extraordinary commitment to our clients that

very few people do. They consider clients challenges to be their own challenges, and they become part of their successes. It is easy for them to network with other agents in their field because they know they are professionals to the end. This is important because it helps them to help clients.

In addition to Wendy’s new home and resale experience she has managed two Keller Williams offices and served on various boards. She has worked with both Interval House, The Ettie Lee Foundation and Rainbow Services to help in the communities in which she serves.

For sellers, Wendy offers a full spectrum consultation to discuss how a client’s home should be shown in its best light. When needed, they stage their listings at no cost to their clients. She takes pride in how a listing is presented to the

public and always use professional photography and take great care in how

the property is launched. From broker tours to open houses and brochures to

social media presentations including video about each home are cornerstones of my business plan for each selling client.